ABOUT
Most marketing consultants have never managed an 8-figure budget. Never had to justify ROI to partners. Never inherited a mess and had to fix it while the phones kept ringing. I have.
You're spending $50K, $100K, maybe $200K+ per month on marketing. TV, digital, billboards, LSAs, maybe some CTV. But when someone asks "what's actually working?" — you don't have a confident answer.
Your agency sends reports full of impressions and clicks. Your call center gives you lead counts. But signed cases? True cost-per-acquisition? Which channel is actually driving revenue? That's where things get fuzzy.
I know because I've been the guy in the room when partners ask those questions. And I've built the systems to answer them.
THE JOURNEY
Started on the agency side learning performance marketing from the ground up. Moved in-house to manage increasingly larger budgets — eventually overseeing $100M+ in annual ad spend across multiple channels. Built Marketing Mix Models, led teams of 10+, and learned what actually moves the needle at scale.
Ran marketing for a 15+ office personal injury practice with 200+ employees and an 8-figure annual ad budget. Managed multi-channel advertising across TV, digital, paid social, and CTV. Transformed marketing from fully outsourced to a hybrid model. Built intake operations from scratch — 3 call centers, 65+ agents.
Now I bring enterprise-level marketing thinking to PI firms who are serious about growth. Not $300/month cookie-cutter packages — real strategy built on real data, from someone who's actually done the job you're hiring for.
WHAT MAKES THIS DIFFERENT
Account manager with 15 clients, following a playbook, optimizing for vanity metrics
Former CMO who's managed your exact challenges, focused on signed cases, not impressions
Locked into their service menu — they sell what they have, not what you need
Channel-agnostic strategy — I recommend what works, even if it means firing a vendor
Reports on their piece; no visibility into the full funnel from ad to signed case
Full-funnel accountability — marketing, intake, attribution, all connected
HOW I WORK
I'm not a consultant who hands you a 50-page deck and disappears. I become your fractional CMO — embedded in your business, accountable for results, doing the work alongside your team.
I take on 5-6 fractional CMO clients per year. You get dedicated attention, not a junior account manager.
Every recommendation backed by data. We'll know exactly what's working and what's wasting money.
I don't just tell you what to do — I help you do it. Vendor management, campaign optimization, intake improvement.
Book a 30-minute diagnostic call. We'll look at your current marketing, identify the biggest opportunities, and see if there's a fit.
No pitch deck. No pressure. Just a focused conversation about your growth.
Schedule a Call →