Consultant and Fractional CMO for Personal Injury Law Firms
Competition for signed cases is fierce. I become your Fractional CMO and rebuild your entire revenue engine — strategy, vendors, intake, data — so you dominate your market.
THE CHALLENGE
The landscape has shifted. Firms that don't adapt will fall behind.
Other firms appearing higher on search results and getting more traffic means more cases for them.
Audiences shifting away from broadcast TV, radio, and billboards toward newer channels.
Neglecting to update websites, tracking, and technology causes digital campaigns to struggle.
Unoptimized intake systems and processes result in missed opportunities and unsigned cases.
SERVICE OVERVIEW
I build everything you need to win more cases. I do the work. You get the signed cases.
Learn More →Leveraging data and analytics to guide strategic decisions and optimize marketing performance.
Enhanced data collection and analysis to inform decisions across diverse marketing channels.
Strategic budget oversight and portfolio optimization for effective lead generation and conversion.
Optimization of system design and performance with robust analytics and partner oversight.
Expert management of vendor relationships to ensure high performance and cost-effectiveness.
REAL RESULTS
Low intake conversion rates
Predictive dialers, rotating DIDs, QA framework, scripting overhaul
Lead-to-signed conversion increase of up to 80%
High digital cost per signed case
New funnels, landing-page redesign, creative testing, vendor incentives
Landing-page conversion increase of up to 50%
Declining traditional media ROI
Reallocated spend via real-time MMM into CTV, paid social, LSA
Branded search impressions up 200%+ with same spend
No visibility into true ROI
Cross-channel attribution + incrementality testing
Eliminated 20-30% wasteful spend in first 90 days
MEET NILS EVENSEN
With a degree in economics, Nils has more than 15 years of industry experience, including both agency and in-house. He's overseen 8-figure budgets in the legal marketing world.
His roles have included affiliate manager, enterprise digital marketer, head of performance marketing, director of marketing operations, and finally CMO of George Sink Injury Lawyers.
Nils's various roles have allowed him to develop in-depth expertise in many marketing specialties and a unique understanding of how best to leverage those tools within legal marketing.
Schedule a Call →GET STARTED
Schedule a 30-minute call to explore how I can get more signed cases for your firm. No obligation, just a focused conversation about your opportunities.
I only take on 5-6 Fractional CMO clients per year to ensure dedicated attention and results.